Wednesday, September 9, 2015

On Rabbit Holes and Finding Lost Things.

So, it's finished.

After three long, sweaty months of finding something to talk about, finding the time to talk about it, actually making it, and then taking everything I just made, tearing it up into tiny, bite sized tidbits, throwing it into an Oscar the Grouch type garbage can, pouring gasoline over it, flicking a spent cigarette on the whole thing, and then walking away in slow motion like some disposable action hero in some disposable action flick...

...I finally finished it.

No, not the magnum opus that I've been planning on writing as soon as I get that gig where I babysit an abandoned ski lodge and crank out page after page of "All work and no play make Jack a dull boy" over and over again in some blind, alcoholic rage. No, nothing like that...yet.

I'm talking about that YouTube video that I said I was going to create those many months ago.

"Dude! Did it actually take you that long to finish one video? Man, you must suck at doing this."

Well, yes, but that's not why it took so long.

It wasn't... entirely why it took so long.

Remember back on my previous post where I kind of decided, after long deliberation, what my next video should be about?

Yeah, that didn't happen.

I started my quest for my next video by attempting to answer the question of "how do you know your audience". I went in with full intent of answering it, or at least trying to find an answer to it. The subject was a prison of my own design, because knowing your audience doesn't seem to be a problem for other people, according to Google. I come from a background of taking what you can get, in terms of finding and cultivating an audience while at the same time entertaining and/or educating them. If people show up, congratulations, you've found your audience.

My contention is that these days, there doesn't seem to be that dynamic anymore. I research this topic, and apparently, I broke Google. "You want to make a video, but you don't know your audience," mocked Google. "What are you, an idiot?" It is either presumed that you know your audience already (I mean, its obvious when your audience is a boardroom meeting or a classroom full of barely attentive, overly hormonal teenagers). But what if your audience isn't intended to be either? There has to be other types of audiences, right? There has to be situations where people still wing it. I mean, does a busker consult charts, graphs, flowcharts and the oh-so-trendy infographic to determine which subway platform to play on?



Before internet: Make things, People like.
After internet: People like, Make things.

Research was going to be my thing now. It was finally going to elevate me to where I needed to be. My type of writing is mostly from-the-hip, and not from the more commonly accepted research and report method. So in order to build my case, I decided to research, and try to evolve passed passionate diatribes that went nowhere. I didn't think that the subject was so philosophical that it baffles search engines; it's almost as if I'm back in school, and I had the audacity to raise my hand when something wasn't clear to me, while every set of eyes slowly turned and cast their disappointment toward me.

But, hey. What do I know? I thought I was thinking clearly. I thought I had a good point. I thought I was on to something, but once again, as the saying goes: Ask a simple question, get looked at like you have three heads. Perhaps I'm confused. Perhaps, I'm speaking another language. Perhaps, my information is out of date, I'm living in the past, too naïve in my reasoning. Perhaps, I've been cooped in the house for too long with no one to talk to except for a 15 month old.

Perhaps, I honestly don't know what I'm talking about.

The inside of the rabbit hole
I kind of crawled down a deep rabbit hole on this, which is what I'm good at. My thing is that I look for things. Maybe because I was named after the Patron Saint of the finder of things that can't be found... even though, I'm not Catholic... Maybe it's because it's a pet peeve of mine when I can't find things, like my keys, or my mind. I kind of crawled down a deep rabbit hole on this, only to come out the other side with a more tangible subject matter. Something that was less cerebral. Something that an audience that I haven't found yet would be able to understand. Maybe.

Instead of spinning out of control on a subject that I thought I understood, I thought I'd bring it closer to home on the other thing that has been preoccupying my time. Let's talk about writing. We can all get behind writing? Right? Okay. Good.

Specifically, what type of writing would be a wiser choice when it involves a career. I'm not overly impressed with my chosen subject, but I have to keep in mind that vlogging is still relatively new to me. I'm still working out the kinks and figuring out how these things are supposed to evolve and become something greater than what it started out as.

In any case, my latest video was fun to make. Can't wait to see where I can take this. Thank you for watching and reading.